Get noticed: Adopt the
visual branding

Nicolas Godon
Chief digital officer
hello@talentid.es

Contact Nicolas



“All along your lead acquisition process, and even afterwards, your branding, whether you operates as a company or as an individual, is the signature that will follow you everywhere. That’s why any entity acting in a competitive environment should rely on the perfect visual branding to ensure connecting with the right audience, on the right channels, in order to deliver their message in the best context possible and with the most efficiency.”

Colours, shapes and fonts: a code

This visual branding is basically composed of very simple elements: Colours, shapes and fonts. Together they will form a visual language than properly connects with the audience you want to reach, throughout the all scope of your supports. Meaning that to be efficient, you need to use the same exact corporative color and fonts on you online and offline media, but also use the proper alternative fonts and colors to combine beautifully with your main brand identity.

Often professionals tend to mistake a logo for a visual identity. While your logo is meant to transmit your core values or activity, the visual branding covers every aspect of your “silent” communication, giving more strength to your message, whether it is a press update, a video presentation or your website.

A visual icon

Let's take an example...

Poco después de ser comprada por eBay, Vivanuncios, con sede en México, buscó reforzar algunos de sus sectores de actividad, principalmente inmobiliario, y expandir su plataforma de negocio “Protool” a través de si imagen de marca.

Respondiendo a una necesidad real, proporcionan una sólida plataforma SAAS donde los vendedores pueden gestionar sus ventas, sus clientes potenciales y tienen acceso a los valiosos KPI para mejorar su negocio.

Como proveedor, diseñamos landing pages para obtener más clientes potenciales para “Protool”, y rediseñamos tarjetas de visita y vallas publicitarias, para darle más continuidad a su mensaje, usando una imagen de marca bien definida, a través de soportes on-line y off-line.

También producimos dos cápsulas en soporte video, una explicando los principales valores de la aplicación en línea, y el otro protagonizado por usuarios que explicaban su experiencia como vendedores o compradores de la plataforma.

We can help, on y offline

You may not have considered it, but your visual branding is everywhere: On your visit card of course, invoices, letters, company stamp, flyers and any printed tools at your disposal. It’s also on your social media, facebook twitter and linkedin profile pictures, in your email signature… The most successful companies pay a lot of attention to have a coherent display of their brand online, on any support, paper or digital, so multi-targeted leads (from TV ads to business fairs) recognise them at first glimpse. To achieve that coherence you need to have a professional team looking over every piece of communication to ensure that the visual language is articulated around the bases that were set at the beginning of your project. The key element is the graphic charter that aside for the main elements such as the logo and color references, details the proper way logos, texts and other elements should be used on any support and in any given context. This way, your business will project a professional and reliable image to clients and peers, reinforcing your brand’s market share and evolution.

Not sure if you have the right solutions for your company? Contact me and I’ll tell you what key elements you could benefit from.

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Case study: iContainers

Para uno de nuestros clientes, una plataforma para reservar espacio en compañías de transporte marítimo proporcionamos a la empresa un nuevo conjunto de videos tutoriales, herramientas de diseño gráfico como tarjetas de visita e infografías, siguiendo en todo momento sus directrices de imagen de marca, y seguimos desarrollando su estrategia de marketing de contenidos.

Una empresa en crecimiento que está proporcionando un nuevo servicio para el transporte, apostó por el marketing de contenidos en un entorno gráfico de calidad, con un branding muy definido, para ayudar al equipo de ventas a alcanzar sus objetivos.

Siendo un sector muy tradicional, el enfoque 100% digital de la marca le orientó naturalmente a buscar recursos que suelen usar startups y competidores del mundo del comercio electrónico. Con una imagen más joven, definida desde el principio por su imagen de marca y contenidos de gran interés para su público objetivo.

Esta marca basada en Barcelona y con sedes en más países de Europa ha conseguido mejorar su imagen de marca y comunicar los beneficios que proporciona su plataforma de comparación de precios.

iContainers infography: an example of smart content marketing

Talent·id has to offer...

Unique solutions

and taylor made strategies so your company get get the lead back on the communication level, thanks to cutting edge methods and tools, in sync with your goals.

Fair pricing

So your communication budget is in phase with your needs and adapts to your business' growth at anytime.

Specialists

Every member of our team is not only a speialist in its field, but makes sure he or she stays up-to-date regarding the most recent technics and methodologies.

Worldwide services

Our activity allows us to work with any companies, anywhere around the globe. Our team is fluent in more than four languages, and we work with collaborators around whole Europe.

Still not convinced? Here are some of our most recent works