Ceprat

Given their large education offer for young adults, we reoriented the communication of the education centre from offline to online medium, engaging children and parents on various platforms, mixing relevant contents with more promotional elements, while acquiring new leads from SEM partners and institutionnal platforms.

The first year, we had very satisfactory results, getting more attention from a local and more distant audience, giving more visibilty to the core values of the brand in a competitive sector.

The second year, we focused on conversion tools and story telling to cut speding and focus on the stories that proved relevant.