Category / Case Studies / Social Media
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A banana-shaped Brand Ambassador brings attention to a whole country
There are more and more articles online related to this campaign, and that’s for a very good reason … Everything began with a tourism marketing campaign worldwide based on… the banana. An initiative of the Ministry of Tourism of Ecuador has taken advantage of its main exported ressource to send a message worldwide through QR […]
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NJFashion Model Contest : the appraisal
Remember “Not Just Fashion dot Net”, the fashion and arts online magazine created by Greg Ross? In early 2012, we started to build a worldwide fashion contest to try to promote the website and get a larger audience. Not Just Fashion model contest is finally over… Now is a good time to evaluate the performance […]
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Entrepreneurship and creativity mixture: an original bet in the event sector
Sometimes we have the impression that everything has been already invented and that is precisely when we get surprised with initiatives like Mybalcony, an online platform created to facilitate meetings between owners and visitors interested in the supply and demand of balconies rental for public events. Mybalcony is the bet of three youngsters from Malaga […]
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Service Point job in Barcelona & Prat de Llobregat
Few days ago we were contacted by the great people at Pollen who are in charge of Service Point new branding. Montpellier’s bureau wanted to try us to produce a great part of the new corporate image production. Team portrait, service illustration, office shots, but also technical plants was on our list. Two days of […]
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Picking the right medium : “Address is approximate” stop motion film
In the creative process, picking the right medium, or form, doesn’t always come at the right time. A million times I’ve seen some videos made in full 3D, or stop motion, or mixing 3D and video, where the purpose or justification for itself came short. “Why 3D? – Because 3D is great !” . It’s […]
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Pepsi & ‘Funny or Die’ Vs. Facebook Celebrities : Viral Videos Attempt
Yesterday I came accross this campaign surfing the web, and it visually caught my eye because it was very close from what we did on the “ProjecteJK052″ video promo campaign last year [read more here]. So I digged a bit more to bring the whole story to you today. The ad agency partner is The […]
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NY-Times “Cascade” : When viral contents spread before your eyes
Nowadays, every morning you get a new tryout invitation from the new app or monitoring system that will give you the full view and control of how your social content is spread on the network. I personnaly use Social Bro to do that, although some time it gets quite cold and… let’s say it… boring.There […]
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MWC 2012 : 1st “Green ICT Hackathon” by Telefonica @PalauMarbett
Last month, during the Mobile World Congress ’12, in Barcelona, the Palau Marbett had the pleasure to host the first edition of Telefonica’s Green ICT Hackathon, a “marathon where developers create applications within a defined timeframe“. This event were organized by Premier Parties BCN as an initiative from Telefonica, Movistar y BlueVia. For more than […]
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Facebook Timeline : A revolution for both profiles & pages
As you probably already heard (or noticed on your personal account), Facebook is switching everyone’s profile and page to the ‘timeline’ design by march, the 27th. Everyone had to adjust to its new standards by the end of the month. At Talent·id, we think it’s a great opportunity given by FaceBook to achieve a more […]
